Asus Presents Stylish Redesigned K Series Notebooks

New K Series notebooks from ASUS deliver the power of Huron River-based 2nd generation mobile Intel® Core™ processors and discrete NVIDIA® GeForce™ GT 500 series graphics. These specifications result in a greatly accelerated computing experience, with particular performance gains in multitasking, multimedia and gaming.

New ASUS K43, ASUS K53 and ASUS K73 feature highly  durable aluminum texture covers that offer a personal touch and a unique look in both brown and silver. The inclusion of exclusive ASUS IceCool technology provides users with an extra-comfortable typing experience, as palm rests remain cool at all times.

Asus K73

Intel® Second Generation Core™ Processors and NVIDIA® GeForce™ Graphics

New K Series notebooks ship with second generation Intel® Core™ CPUs to accelerate multitasking and improve visual performance with integrated graphics engines. Their 32nm fabrication, low power requirements and inclusion of NVIDIA® Optimus™ technology* all extend the battery life of ASUS K Series notebooks for enhanced usability.

ASUS goes further in its quest to provide consumers with better performance and value by including discrete NVIDIA® GeForce™ GT 500 series graphics on K Series notebooks. All offer DirectX® 11 support, with up to GeForce™ GT 540M and 2GB DDR3 dedicated video memory available**. As a result, gaming performance with the latest titles on the K Series exceeds that of competing notebooks in the same segment.

Subtle and elegant choice of colors

The premium aluminum textures used on the covers of new K Series notebooks serve a dual purpose. They resist wear and tear to retain their luster even over extended product cycles, while at the same time conveying a business-like but nonetheless stylish attitude with choice of brown and silver. For consumers interested in a classic notebook look, new K Series models present a solid balance of design and performance.

Superior typing thanks to ASUS IceCool and Palm Proof technology

ASUS IceCool technology uses a special internal layout that places heat generating components like the CPU and GPU on the underside and away from users. Coupled with IceCool heat pipes and vents, this makes new K Series notebooks much cooler to use, with palm rest temperatures always staying below body heat — and thus cool to the touch. IceCool technology effectively eliminates the sticky feeling users experience when typing on standard notebooks for prolonged periods.

The K Series also features ASUS Palm Proof technology to detect errant touchpad contact and prevent accidental mouse pointer movement. Coupled with an iF Award-winning chiclet keyboard featuring wide keys and responsive tactile feedback, these technologies make K Series notebooks perfect for serious typists.

*Except K43.

**Product features and specifications may change without prior notice.