Asus Presents Stylish Redesigned K Series Notebooks
New K Series notebooks from ASUS deliver the power of Huron River-based 2nd generation mobile Intel® Core™ processors and discrete NVIDIA® GeForce™ GT 500 series graphics. These specifications result in a greatly accelerated computing experience, with particular performance gains in multitasking, multimedia and gaming.

Asus K73
New ASUS K43, ASUS K53 and ASUS K73 feature highly durable aluminum texture covers that offer a personal touch and a unique look in both brown and silver. The inclusion of exclusive ASUS IceCool technology provides users with an extra-comfortable typing experience, as palm rests remain cool at all times.
ASUS goes further in its quest to provide consumers with better performance and value by including discrete NVIDIA® GeForce™ GT 500 series graphics on K Series notebooks.
Intel® Second Generation Core™ Processors and NVIDIA® GeForce™ Graphics
New K Series notebooks ship with second generation Intel® Core™ CPUs to accelerate multitasking and improve visual performance with integrated graphics engines. Their 32nm fabrication, low power requirements and inclusion of NVIDIA® Optimus™ technology* all extend the battery life of ASUS K Series notebooks for enhanced usability.
ASUS goes further in its quest to provide consumers with better performance and value by including discrete NVIDIA® GeForce™ GT 500 series graphics on K Series notebooks. All offer DirectX® 11 support, with up to GeForce™ GT 540M and 2GB DDR3 dedicated video memory available**. As a result, gaming performance with the latest titles on the K Series exceeds that of competing notebooks in the same segment.
Subtle and elegant choice of colors
The premium aluminum textures used on the covers of new K Series notebooks serve a dual purpose. They resist wear and tear to retain their luster even over extended product cycles, while at the same time conveying a business-like but nonetheless stylish attitude with choice of brown and silver. For consumers interested in a classic notebook look, new K Series models present a solid balance of design and performance.
Superior typing thanks to ASUS IceCool and Palm Proof technology
ASUS IceCool technology uses a special internal layout that places heat generating components like the CPU and GPU on the underside and away from users. Coupled with IceCool heat pipes and vents, this makes new K Series notebooks much cooler to use, with palm rest temperatures always staying below body heat — and thus cool to the touch. IceCool technology effectively eliminates the sticky feeling users experience when typing on standard notebooks for prolonged periods.
The K Series also features ASUS Palm Proof technology to detect errant touchpad contact and prevent accidental mouse pointer movement. Coupled with an iF Award-winning chiclet keyboard featuring wide keys and responsive tactile feedback, these technologies make K Series notebooks perfect for serious typists.
*Except K43.
**Product features and specifications may change without prior notice.
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