Acer And The New Aspire Gemstone Blue Design

When Acer first launched its revolutionary Gemstone design in May 2007 it was aware that such move marked a turning point in its product strategy.

Acer Aspire 8920

The new look of Acer's consumer notebook line brought more than a mere product restyling: it created a whole new identity for Acer's award-winning consumer notebook series and opened a new chapter in Acer's brand values: the immediacy and the quality of the new notebooks clearly conveyed Acer's new approach to developing products that are easy-to-use and dependable through care, innovation and design.

The move proved to be the right one as the first release of the Gemstone design was a clear success the world across. The Gemstone case reinforced the belief that design is the key to opening a dialogue with image-conscious customers as design effectively conceals complex technologies and architectures behind a single button, making the object easier to use and more pleasing on the eye.

Nine months have passed and Acer has once again taken the design path. Based on the original Gemstone design, this time the research went much further, with a clear objective in mind: develop a unique High Definition (HD) notebook PC concept, pack it with exclusive features and clothe it in an exclusive design of the very highest caliber.

The result is simple and stunning: Acer is, once again, first to market with the Acer Aspire 8920 and Aspire 6920, two new notebook families built on a unique 18.4" and 16" footprint, equipped with Blu-Ray Disc™ drive, Full HD LCD screens and native 16:9 resolution.

The design of the two new notebook lines is characterized by a dominant feature that animates the product: blue, color and light, is the element that identifies the design of this new series, named appropriately Aspire Gemstone blue.

Blue is a naturally cool, calming and universal color. It is often associated with intelligence, stability, unity and control. The blue light that runs across the new Gemstone series instantly distinguishes the new product identity and illuminates its many elements of style:

The Holographic 3D cover radiates true elegance. The starlit backlight shines below the floating Acer logo, positioned in the center of a sparkling blue sub-layer.

Acer CineDash media console a touch-sensitive interface that gives you a new way to manage entertainment and launch Acer Arcade in seconds, as well as navigate menus, adjust volume and control your media on the fly.

The two notebook series integrate the second generation Dolby® Home Theater technology with powerful audio technologies - CineSurround, Tuba CineBass booster, and True5.1 output - that set a new standard for the notebook sound capability.

Acer Tuba CineBass

World's first unique tube-type bass booster design with larger subwoofer capacity produces smooth sound wave flow to get best resonance performance.

DiamondBlack Empowering Key

A shining legacy of the original Gemstone design, the DiamondBlack Empowering Key flaunts the classic appeal of precious stones and forms the gateway to a world of empowering technologies.

The intricate texture of the NeoWeave palm rest is both refined and rugged, providing a comfortable, ergonomic area for your hands.

The Enlightener media flow shows how HD entertainment was built right into the Aspire Gemstone blue, tracing a path between the power button and the world-class digital sound of the Dolby® certified Tuba bass in one uninterrupted path of pure entertainment. Simple, direct. Pure enlightenment.